Stranger than IT fiction

Over the holiday break, Ashlee Vance reported:

[Overstock CEO Patrick] Byrne held an August conference call with financial analysts about this cabal that has since gone down in Wall Street history as perhaps the single most bizarre CEO moment of all time....During the session, Byrne admitted to making up stories about being gay and a coke-head in the hopes of uncovering a mysterious group short-sellers led by a "Sith Lord." These individuals allegedly engineered an intricate conspiracy to cripple Overstock. Part of the conspiracy included tapping Byrne's phone calls and apparently some kind of spy ring. (You can read of the excerpts from the call here.)...During the more recent Bloomberg TV interview, Byrne again returned to these themes....."You'll probably read a headline that I was stopped with drugs or a dead body."

Single most bizarre?  Yo Ashlee, what about ex-Novellian and USWeb guy Joe Firmage.  Firmage is still listed as founder and Chairman of International Space Sciences Organization -- "Dedicated to the scientific stufy of UFOs and the search for extraterrestrial life".  Both men have roots in Utah.  Anything in the water there?  Also, how do you categorize or tag a story like this?  By the way, in case you have the urge, you can report UFO sitings using this form.  Unlike FEMA's online form for disaster assistance, Firefox is supported.