Currently in the process of setting up operations in Delhi and Mumbai
would soon launch its operations in Pune, Bangalore and Hyderabad.
NEW DELHI, 7 Jul 2000 (Asia Pulse) - Singapore-based Internet company
SurfGold.com has announced the launch of its Indian site to focus on online
customer loyalty and direct marketing programs for portals, e-commerce,
merchants and other internet sites in Asia.
"The site would use techniques such as permission, marketing and viral
marketing to enhance business-to-business (B2B) and business-to-consumer (B2C)
interaction," Andrew Cheong, managing director (South Asia), SurfGold.com
said here Thursday.
The company which is currently in the process of setting up operations in
Delhi and Mumbai would soon launch its operations in Pune, Bangalore and
Hyderabad, he added. Elaborating on the operating model of the company, Cheong
said that the site requires users to register and shop at the SurfGold's partner
sites, and also view the content on those sites. "The points thus earned
are then accumulated and can be redeemed for rewards such as books, cinema
tickets, frequent flier miles and hotel stays across Asia.
SurfGold recently received three million dollars funding from Venture capital
firms like Walden Intenational and Techpacific.com has also signed up with
prominent offline and offline companies like Amazon.com, ZDNet Asia.com, Compaq,
HMV, American Express and Hyatt Hotels as its partners.
On the revenue model of the company, he said that primary source of revenue
would come from the sale of loyalty solutions to participating merchants and
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