SurfGold.com expands to India

Currently in the process of setting up operations in Delhi and Mumbaiwould soon launch its operations in Pune, Bangalore and Hyderabad.NEW DELHI, 7 Jul 2000 (Asia Pulse) - Singapore-based Internet companySurfGold.

Currently in the process of setting up operations in Delhi and Mumbai would soon launch its operations in Pune, Bangalore and Hyderabad.

NEW DELHI, 7 Jul 2000 (Asia Pulse) - Singapore-based Internet company SurfGold.com has announced the launch of its Indian site to focus on online customer loyalty and direct marketing programs for portals, e-commerce, merchants and other internet sites in Asia.

"The site would use techniques such as permission, marketing and viral marketing to enhance business-to-business (B2B) and business-to-consumer (B2C) interaction," Andrew Cheong, managing director (South Asia), SurfGold.com said here Thursday.

The company which is currently in the process of setting up operations in Delhi and Mumbai would soon launch its operations in Pune, Bangalore and Hyderabad, he added. Elaborating on the operating model of the company, Cheong said that the site requires users to register and shop at the SurfGold's partner sites, and also view the content on those sites. "The points thus earned are then accumulated and can be redeemed for rewards such as books, cinema tickets, frequent flier miles and hotel stays across Asia.

SurfGold recently received three million dollars funding from Venture capital firms like Walden Intenational and Techpacific.com has also signed up with prominent offline and offline companies like Amazon.com, ZDNet Asia.com, Compaq, HMV, American Express and Hyatt Hotels as its partners.

On the revenue model of the company, he said that primary source of revenue would come from the sale of loyalty solutions to participating merchants and marketing campaigns.

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