Business
Surf's Up
Skimming thru the blogosphere tonight, I caught a Scott Rosenberg quote of a quote by Cory Doctorow to the effect that punning, obstruse headlines are bad news because they cut down on clicks i.e.
![zd-defaultauthor-steve-gillmor.jpg](https://www.zdnet.com/a/img/resize/3aeff9c5bdb790f1def4e13b206416b5c2fb89a0/2014/12/04/c8f79a85-7b71-11e4-9a74-d4ae52e95e57/zd-defaultauthor-steve-gillmor.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Skimming thru the blogosphere tonight, I caught a Scott Rosenberg quote of a quote by Cory Doctorow to the effect that punning, obstruse headlines are bad news because they cut down on clicks i.e. page views. Forgetting for a moment that creative headlines work wonders in full text feeds, the types of audiences gathered by the page view model may be large but not qualified. A relationship audience has powerful characteristics that are reinforced by shorthand, nicknames, shared gestures, etc. Combine page view and gestures and you have the next wave. See you at the pool.