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Surf's Up

Skimming thru the blogosphere tonight, I caught a Scott Rosenberg quote of a quote by Cory Doctorow to the effect that punning, obstruse headlines are bad news because they cut down on clicks i.e.
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Written by Steve Gillmor on
Skimming thru the blogosphere tonight, I caught a Scott Rosenberg quote of a quote by Cory Doctorow to the effect that punning, obstruse headlines are bad news because they cut down on clicks i.e. page views. Forgetting for a moment that creative headlines work wonders in full text feeds, the types of audiences gathered by the page view model may be large but not qualified. A relationship audience has powerful characteristics that are reinforced by shorthand, nicknames, shared gestures, etc. Combine page view and gestures and you have the next wave. See you at the pool.

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