Back in 1992, the idea you could make a business from Linux seemed little more than a pipedream. Three German students, Hubert Mantel, Roland Dyroff, and Burchard Steinbild, and software engineer Thomas Fehr, thought they could make a go of it, and formed S.u.S.E, "Software und System-Entwicklung" -- in English, "Software and systems development."
Today, under the name SUSE, it's one of the three most successful business Linux distributions in the world.
Today, SUSE, the oldest Linux business still running, is a long, long way from its humble beginnings. Then, the first SUSE Linux was a German port of Patrick Volkerding's Slackware, the world's longest surviving Linux distribution.
Like Red Hat, which would follow SUSE into business in 1994, these early distributions relied on both support contracts and boxed software for their income. As time went on, the days of individually packaged operating systems were drawing to a close. So, SUSE shifted over to enterprise Linux distributions and support contracts.
This move, thanks largely to IBM committing to SUSE and three other Linux distributors in 1999, would set the company's direction firmly to enterprise Linux. Today, as SUSE CEO Nils Brauckmann told me in an interview at SUSECon in Prague, "IBM's mainframes are still a big part of SUSE's business. SUSE has also seen good progress on IBM POWER servers, works well with SAP on POWER, and is making further moves into IBM's Bluemix cloud."
It wasn't always an easy path to its most successful fiscal year to date, 2017, with its $400-million in revenue. In 2003, Novell bought SUSE. This move would end up causing both a major victory for Linux and a major controversy, which would pre-shadow Microsoft's embrace of Linux.
First, by buying SUSE, Novell, with its Unix copyrights, would place itself firmly on Linux's side. When SCO tried to destroy Linux with its IBM copyright attacks, Novell and SUSE would ride to Linux's rescue. By proving that Novell, and not SCO, owned Unix's copyright, Novell would end SCO's seven-year assault on Linux's intellectual property (IP).
Few people really noticed Novell/SUSE's major role in ending the SCO threat at the time though because Novell had partnered with the "Evil Empire" Microsoft a year earlier in 2006. While Novell and Microsoft partnership was loudly condemned in its day, one of its chief goals was to enable Linux to run on top of Windows. This early virtualization work would prove the foundation for Linux not to merely run on Microsoft's Azure cloud, but to put Linux on more than a third of Azure's virtual machines.
While this was happening, SUSE continued its march into the enterprise space. The company didn't want to leave its individual users in the lurch. So, in 2006, it released SUSE Professional under a new name and as a pure open-source project: openSUSE. Today, openSUSE remains a vital community Linux distribution.
While SUSE continued to do well under Novell, the larger company found itself under pressure from its stock-owners. In 2010, it appeared SUSE would end up as a division of VMware. That deal fell through. In the end, relative unknown AttachMate, with Microsoft's help, bought SUSE.
During SUSE's Attachmate years, the company did well, but didn't make many headlines. Things started to change when Micro Focus acquired Attachmate in 2014. SUSE was spun off as an independent division. Since then SUSE has been doing better.
In its first major move from being a pure-play Linux distribution company to a cloud power, SUSE, via Micro Focus, acquired HPE's cloud software development team. This included HPE's OpenStack Infrastructure-as-a-Service (IaaS) and Cloud Foundry Platform-as-a-Service (PaaS) cloud assets.
As SUSE celebrates its 25th birthday, it appears to me that the company can look forward to at least 25 more years as a strong open-source company.
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