The event-based social engineering campaign is similar to the recent fake 'Conficker infection alerts', the bogus Conficker removal tools pushed through SEO practices, and the timely spam campaign serving malware as a fake Microsoft patch Tuesday message.
Strangely, the massive spam campaign doesn't seem to be targeting the specific market segment since upon clicking on the links the users are directed to the ubiquitous Canadian Pharmacy scam. Based on previous experience with related campaigns, cybercriminals are prone to diversify the traffic acquisition tactics, so consider keeping yourself informed on the issue by using the right sources.
The bottom line - don't bargain with your health, and drive the cybercrime economy in between.