T-Mobile is holding an event in New York today and just sent out the press release that includes four announcements. The first one is very interesting for readers like you, the smartphone fan, who is interested in upgrading your phone or switching to the latest and greatest more often than every two years without having to pay the full retail price.
As stated in the T-Mobile press release, they announced the following:
I used to changes my smartphone every couple of months, but over the past couple of years they have gotten better and better so I now can be seen with a phone for 6 to 10 months. I rarely use the phone subsidy on carriers though and typically pay full price for my gear.
The new JUMP! option for T-Mobile is a $10/month program (just a few dollars more than you pay for their current carrier handset protection) that lets you bring in your current phone and trade it in for a new one financed with their zero interest Equipment Installation Program (EIP). Any remaining EIP payments from your previous phone will be eliminated by the trade-in. You get to purchase the new phone for the same low upfront cost that new subscribers are offered, all still with no annual service contract.
I haven't ran all the numbers to see how the bottom line shakes out, but at first glance it seems like a good program to keep existing customers coming back to T-Mobile.
There is no pretty good LTE coverage here in the Puget Sound area and I can see LTE at work and home. In addition, their HSPA+ network covers 228 million people in the US and I personally use that more since the coverage is better at this time.
I am already loving my $130 Simple Choice family plan for five phones and now T-Mobile is offering it to people who may have been struggling with financial issues lately. No credit check and no annual service contract are required to get four phones with unlimited talk, text, and Internet for just $100.
The Sony Xperia Z, Nokia Lumia 925, and Samsung Galaxy Tab 2 10.1 are all coming to T-Mobile this summer. The Lumia 925 is coming on 17 July and depending on tomorrow's big Nokia Lumia announcement I may pick up the 925 and join the JUMP! program.