Taiwanese mobile giant eyes South East Asia through Singapore

Telecommunications giant from Taiwan enters Singapore market with StarHub as its strategic partner.
Written by ZDNet Staff, Contributor
The Tele-World Shop uses Singapore as a springboard to become the largest mobile phone distributor in South East Asia.

The Tele-World Shop, a subsidiary of Taiwan Tele-Shop, a leading mobile phone distributor in the Republic of China had its official launch in Singapore today. The company, which has chosen StarHub as its mobile telecommunications network service provider, will have a chain of stores here.

It aims to take the local mobile phone market by storm, setting new standards here as well as use Singapore as a springboard to move into other countries in the region. Taiwan Tele-Shop, which achieved S$616 million in revenue in Taiwan last year, is ready to fulfil its ambition of becoming the largest mobile phone agent in South East Asia.

"Having become the leading mobile phone distributor and telecommunications giant in Taiwan, we naturally looked at countries in the region to expand our market. Already, in Taiwan, which has a population of 23 million, we are able to transfer the economies of scale to both consumers and dealers when we become sole agents of new mobile phone brands and offer everyone a huge variety and innovation in choice of well-priced hand phones and accessories.

"With an overseas market to add to our Taiwan market, our procurement cost would be further reduced and communications operators including network service providers in the region will be able to reap the benefits along with consumers. It's win, win and win for all parties!" explained Mr George Wu, Chairman of Taiwan Tele-Shop and The Tele-World Shop.

The reasons for using Singapore as the first point of the company's overseas market development include: Singapore's impressive economic growth in the region and its favourable duty-free policy; and the presence of leading mobile phone manufacturers that have made Singapore their regional headquarters.

Positioned to affect lifestyles in the region

The Tele-World Shop will excite the local and regional markets with a wide range of value-for-money packages that have extra features. Its initial two packages manufactured by Sagem, a French brand, and Kyocera from Japan, are only the start of the Taiwanese company offering much greater choice to the mobile phone market in this part of the world.

The Sagem MC 936 hand phone makes its debut in Asia at S$138, along with an 18-month StarHub subscription. It has a facility for downloading additional ringing tones and hands-free or speakerphone capacity. At an additional S$88, consumers can purchase Sagem's original accessories package, which comes in fully matching stylish colours and comprises an earpiece, a lithium-ion battery, a desktop charger, a car charger and a transparent phone case.

Also packaged with an 18-month StarHub subscription, the Kyocera TG 200 will be sold at S$198, with free accessories such as an earpiece, a desktop charger, a car charger, a transparent phone case and a lanyard. This is about 50% lower than market price.

"We are pleased to be partnering StarHub in our momentous entry into Singapore. There is great synergy between StarHub and our organisation as both place a strong emphasis on service and customer satisfaction as well as exclusive hand phone packages," remarked Mr Wu.

More innovatively packaged and enticingly priced products are now being lined up for the near future. The Tele-World Shop, whose first store is at Causeway Point, will also be establishing fully serviced and professionally staffed customer support centres throughout Singapore.

In addition to its new mobile phone brands marketed exclusively by Taiwan Tele-Shop and The Tele-World Shop here, the stores will carry mainstream and other new brands.
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