After several quarters of strong digital sales growth, Target is looking to bolster its online presence even further with the creation of a new role: chief digital officer.
Jason Goldberger, currently president of Target.com and Mobile, is being promoted to the new position and will report to Target's chairman and CEO Brian Cornell starting June 5.
"Target's improved performance and results in digital show the important gains we've made, but we know we need to continue building on that momentum," Goldberger said in a statement. "In my new role, I will keep pushing our strategy and capabilities so we can accelerate digital's role in making Target an easy, inspiring, convenient place to shop."
Goldberger joined Target in 2013 and was named president of Target.com and Mobile in 2014. Under his watch, the company has ventured into areas like mobile payment apps and beacon technology to enhance the brick-and-mortar shopping experience.
In spite of Amazon's overwhelming presence in the digital retail space - and online competition from its traditional competitors like Walmart -- Target has performed well. Web sales grew more than 30 percent in the fourth quarter of 2015, continuing its upward trend. The company's digital sales will once again be in the spotlight on Wednesday before the market opens, when Target is reporting its fiscal first-quarter results, the Wall Street Journal notes.