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Target names its tech team as it plans to migrate off Amazon.com's platform

Target announced its lineup as it prepares to separate its store from the Amazon.com infrastructure in 2011. IBM, Sapient and Oracle are among the core vendors.
Written by Larry Dignan, Contributor on

Target announced its lineup as it prepares to separate its store from the Amazon.com infrastructure in 2011.

In August, Target announced to move its Target.com to its own platform for better integration with its sales channel and supply chain. On Monday, Target announced its partners for the high-profile e-commerce project. The lineup includes:

  • Sapient, lead partner integrator;
  • IBM, multichannel e-commerce platform;
  • Oracle, the database;
  • Endeca, search and navigation;
  • Autonomy, content and digital asset-management;
  • Sterling Commerce, global inventory visibility and cross-channel order-management;
  • And Huge, which will design the site.

The company said it has made good progress with the initial work. Target said it will bring in "a portfolio of specialty vendors" to develop and manage the site.

Also: Target's departure from Amazon creates IT risk; Opportunity for GSI Commerce?

Now the team is built the hard work begins. At the least, Target.com has to replicate the ease-of-use it has with the Amazon partnership. Target is thinking bigger than that though. This IT project is the one to watch in 2011 just based on business risk. Target can't afford to fumble a pre-holiday e-commerce launch in 2011.

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