Target selling the iPad cheaper than Apple
![image.jpg](https://www.zdnet.com/a/img/resize/925e8adbc1b75a98cc456ec9efbccc532eed2ff3/2014/12/02/3a0b65a8-3953-4949-8f0b-ed75de4f0156/image.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
In Target I found a representative to unlock the case and sell me the iPad. Lo and behold, when ringing up the sale she told me that Target gives a $40 gift card with the $599 purchase of the iPad. That price is the retail price for the 32GB iPad 2 everywhere, but with a $40 gift card that effectively drops it to $559. That's cheaper than Apple sells them for, and everywhere else I have checked.
The $40 gift card must be spent in Target, but since it was an instant "discount" I used it to pick up an orange Smart Cover for my new iPad 2. I suppose cheaper iPad 2 configurations would qualify for a smaller gift card, the Target employee didn't know. The most expensive 64GB model would get a bigger discount, so I could have upgraded the memory for less than the $100 upcharge from Apple.