Target to sell Amazon's Kindle in select stores with broader rollout to follow
![larry-dignan-eic.jpg](https://www.zdnet.com/a/img/resize/ad5eaccb545ef683588243a9891d5f678df042df/2017/04/26/eb462fe7-e39e-43ba-abbd-c4ca2442306e/larry-dignan-eic.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Target, a long-time Amazon partner, is going to give the Kindle a distribution hand in a small number of stores with a larger rollout later in the year.
The retailer said Wednesday that it will carry Amazon's Kindle beginning April 25![316690-450-230.jpg](https://www.zdnet.com/a/img/2014/10/04/c581fb4e-4bb8-11e4-b6a0-d4ae52e95e57/316690-450-230.jpg)
News of the Target distribution leaked out earlier in the month. Meanwhile, Barnes & Noble paired up with Best Buy to distribute the nook. Leading e-reader manufacturers are bolstering distribution as Apple's iPad hits the market.
The battle should be interesting. As Jason Perlow notes, the iPad just isn't for heavy readers---especially outdoors.
The big question is how big the market is for hard-core readers. With additional distribution at Best Buy and Target we'll find out. Sony already distributes its Reader at retail outlets.
Target and Amazon have a solid history as partners. Amazon has hosted Target.com for years, but the parties are amicably breaking up.
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