/>
X
Business

Tashika deals £59 33.6 modems, £99 multimedia kits

Software Warehouse is aiming some low blows at the competition to win the mail-order scrap by releasing its own brand of peripherals at rock-bottom prices.
zd-defaultauthor-martin-veitch.jpg
Written by Martin Veitch, Contributor on

"Rather than fighting the Watford Electronics and Technomatics of this world by selling for 20 pence less [for branded goods], we thought we could really slash the price by doing our own deals," said Steve Bennett, managing director of the mail-order and retail firm.

The brand is called Tashika (Japanese for "quality") and initial products include 33.6kbits/sec modems at £59 for an internal version or £64 for an external device, and a multimedia kit comprising Aztech eight-speed CD-ROM drive, Aztech 16-bit sound card, headset and microphone for £99 (£109 with 12-speed CD-ROM).

Separately, Bennett said he hopes to open 12 new stores this year, doubling the current total. The company aims to rake in £105 million in revenues for 1997 with the help of a new PC line commencing in March.

Software Warehouse can be contacted by telephone on 01675-466467.

Editorial standards

Related

I made a huge Apple Watch mistake
Scratches, scratches, scratches!

I made a huge Apple Watch mistake

XeroLinux could be the most beautiful Linux desktop on the market
The default XeroLinux desktop.

XeroLinux could be the most beautiful Linux desktop on the market

Trade in your old devices for Amazon gift cards. Here's how
Google Pixel Car Crash Detection

Trade in your old devices for Amazon gift cards. Here's how