Green is the new black for chief information officers as environmental issues shoot to the top of the IT agenda.
Three-quarters of chief information officers surveyed have said eco-friendly computing is an important part of their IT strategy, with a further 15 percent saying it is their top priority, according to a report by analyst Datamonitor.
One in five of the 245 chief information officers surveyed said their firm has incorporated a green IT agenda into their business strategy, with a further third set to do so within the next two years.
Turning green increasingly makes sense to businesses faced with shrinking budgets, sprawling infrastructure footprints and increased waste-disposal regulations, the report states.
Vamshi Mokshagundam, technology analyst at Datamonitor, said green IT offers significant cost savings, increased flexibility and regulatory compliance.
Mokshagundam said: "Green IT is now being driven as much by an element of business strategy as by a sense of corporate social responsibility. It is only recently that companies have begun incorporating green IT in their core business strategy."
The report, 2008 Trends to Watch: Green IT, predicts use of virtualisation, IT recycling schemes, software as a service and low-carbon technologies will continue to grow.