Innovation
Tech companies dominate best brand rankings with Apple, Google, Microsoft at top
Interbrand's 2016 ranking of top global brands has a heavy tech emphasis as industries are retooled for digital. Amazon is also moving up the charts.
Technology companies occupy half of the 24 global brands ranked by Interbrand with Apple and Google first and second, respectively.
The grid above outlines the top 24 brands ranked by Interbrand, part of the Omnicom Group of ad agencies. Financial growth is a big part of the rankings, but Interbrand's assessment also includes the role of the brand in influencing customer choice and overall strength.
According to Interbrand's report on the best global brands, some clear takeaways are:
- Technology is a thread between all big brands.
- Brands and businesses are built around people.
- There's a clear sense of self and top brands and businesses know when to borrow an idea vs. building.
- Customer service sits at the core and top brands focus on delivering an experience.
Here's a look at the top growing brands in Interbrand's report: