Technology companies occupy half of the 24 global brands ranked by Interbrand with Apple and Google first and second, respectively.
The grid above outlines the top 24 brands ranked by Interbrand, part of the Omnicom Group of ad agencies. Financial growth is a big part of the rankings, but Interbrand's assessment also includes the role of the brand in influencing customer choice and overall strength.
According to Interbrand's report on the best global brands, some clear takeaways are:
Here's a look at the top growing brands in Interbrand's report: