The UK supermarket giant Tesco is facing a backlash today as 'Twitter-bods' complain to Tesco Customer Care account about unfair working practices and slave labour after 'wage free' job is advertised.
The UK Tesco Twitter account is usually full of messages to customers with normal customer service issues. Tesco has a great social media customer service response team and deals with customer queries promptly and efficiently. Despite the increase in social media activity recently, sales slumped over the holiday season.
Usually there are very few complaints about the Tesco brand itself.
Unfortunately he got more responses than he was expecting.
Last week Tesco advertised job postings for permanent night shift workers to work in its Bury St Edmunds store in Suffolk, UK.
JSA is the acronym for Job Seekers Allowance -- which is £53.45 per week if you are under 25 years old. Dr Éoin Clarke reckons Tesco plans to recruit up to 3,000 workers without paying them a salary through this scheme.
The government implemented a mandatory work scheme in May 2011 to enable job seekers to get into a 'work oriented mind-set'. They will not receive any salary but will retain their job seekers allowance.
It's Gareth I feel sorry for. He was ready and waiting this morning to answer customer questions as usual. He now has to deal with the fallout from his innocent tweet. Tesco will now be implementing its social media crisis management plan (hopefully) to minimise the effects of thisTwitter storm.