The pre-orders for the $35,000 sedan require a $1,000 down payment, and according to Tesla, suggest $14 billion in implied future sales. Further, it claims the Model 3 will hold a record for the biggest one-week product launch -- if it sells every car that has been reserved.
"Unlike other major product launches, we haven't advertised or paid for any endorsements," Tesla said in a prepared statement. "Instead, this has been a true grassroots effort driven by the passion of the Tesla team that's worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve."
The Model 3 is the mainstream vehicle in Tesla's current lineup, alongside the pricier Model S sedan and Model X SUV. As a result of the massive amount of pre-orders, Tesla says it has to increase production. The launch of the Model 3 has been a high-profile one, with fans lining up before the sedan was even announced to pre-order it.
Tesla CEO Elon Musk has been staying active on Twitter, telling fans there will be new, but pricier features, available on the Model 3 in the future. Right now, the available options are slim compared to the Model S and Model X.