The banner ad at five: Not dead yet

On October 27, 1994, visitors to the HotWired Web site were treated to the first-ever viewing of a banner ad, the Internet's pioneering attempt at making money through advertising. Five years later, many critics are saying the banner ad is dead ...

On October 27, 1994, visitors to the HotWired Web site were treated to the first-ever viewing of a banner ad, the Internet's pioneering attempt at making money through advertising. Five years later, many critics are saying the banner ad is dead ... almost. "The banner ad will become richer," explained analyst Rob Enderle, vice president of Giga Information Group. "It's not dead, per se, but it's going to have to change quite a bit." Full story to follow. -- Jennifer Mack, ZDNN

See also: ZDNN's Internet section.