The downside to Google's web analytics play

"When does Google cease to become a search engine and just become a giant ad server that coincidentally returns some search results with the ad. This whole ad thing sometimes seems like a Faustian bargain to me" With the acquisition of analytics firm Urchin, Outsell analyst Marc Strohlein wonders if Google's strategy isstarting to make its search business look like anafterthought.

"When does Google cease to become a search engine and just become a giant ad server that coincidentally returns some search results with the ad. This whole ad thing sometimes seems like a Faustian bargain to me"

With the acquisition of analytics firm Urchin, Outsell analyst Marc Strohlein wonders if Google's strategy isstarting to make its search business look like anafterthought.