Bob Carrigan, president of IDG Communications, said Tuesday that his company will be bringing back The Industry Standard "in a blog format."
Carrigan, speaking at the Future of Business Media Conference in New York City, made sure to note that the return of The Industry Standard shouldn't be viewed as another bubble milepost (see Techmeme roundup on bubble banter). "We've all learned a lot since the days of the rooftop parties," says Carrigan. "Our biggest fear is that this is representative of the bubble. This is in no way representative."
Meanwhile, Carrigan's description of the new version of the The Industry Standard sounded Web 2.0 bubble-ish. IDG developers were playing with this social media platform and archive traffic was already there. Carrigan said The Industry Standard will blend bloggers, editorial content and community and launch in December, preferably early in the month.
"We are bringing it back in a blog format. We're going to have fun with it. Our attitude is why not," said Carrigan. Better yet. There's already a sponsor for the site.
The Industry Standard was one of the poster kids for the dot-com bust. And no matter how much Carrigan plays down The Industry Standard calling another top the return does make you wonder.
But Carrigan isn't getting carried away. He said The Industry Standard 2.0 will be "bootstrapped" and "lightweight." Translation: One or maybe two editors and lots of aggregation.