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The iPhone ad secret Apple probably doesn't want you to know

Apple iPhone ads are available for viewing on the Apple site.The ad entitled Calamari is one of my favorites.
Written by Russell Shaw, Contributor on

Apple iPhone ads are available for viewing on the Apple site.

The ad entitled Calamari is one of my favorites. It morphs from a scene drawn from "Pirates of the Caribbean" to a search for a restaurant in San Francisco that serves calamari (insert requisite "yums" here.)

As you see from the grab at the top of this post, the search is then shown narrowing down to a well-regarded eatery known as Pacific Catch.

Now, the iPhone user is moving his finger toward the restaurant's phone number. Reservations are just a tap away:

But you already knew that. Now, you are waiting to learn what I am about to tell you.

OK, here's the secret- or what was a secret until the New York Times mentioned it just this morning. As controlling as Apple is, you would have thought that they would have vetted this restaurant as a loyal Apple customer- Macs in the back office, for example.

But no, not really. Pacific Catch general manager Rob Schechtman tells the NYT's Andrew Adam Newman that the restaurant's computer systems are PC-based.

Given Mr. Job's seeming temperament that you are either with us or against us, do you suppose he'll be pissed that Apple's ad agency didn't vette Pacific Seafood first for their OS loyalty?

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