The PCs answer to the iMac

Low-cost US computer maker Emachines Inc. plans to release the PC's answer to Apple's iMac.
Written by ZDNet Staff, Contributor

"To Apple's credit, they have shown that the PC is ready for 'cool,' " said Stephen Dukker, president and CEO of Emachines, based in Fremont, California. Dukker says he's going to respond in kind, with an as-yet-unnamed computer. He expects other PC makers to have similar sleek designs by year's end.

The new Emachines computer will integrate a 15-inch display and a central processing unit based on Intel Corp.'s 366MHz Celeron and a 4GB hard drive. The cool part, of course, is the colour -- the device will feature a two-tone colour scheme (light blue and grey), a la the iMac, but with retro styling reminiscent of a 1950s car.

E-machines has learned from Apple's (Nasdaq:AAPL) trailblazing effort, Dukker said, as many of the iMac's more criticised aspects will be changed. For instance, it will have a floppy drive, limited expandability, and can operate as a CD player even when the CPU is not on.

Dukker expects the machine to sell to both consumers and small businesses. "This would be a great one-piece workstation for corporate buyers," he said.

The price will most likely be between $700 and $800 dollars. The new computer should be announced in late May and will be shipping around June or July, Dukker said.

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