The Perils of PR - An Ongoing Saga

It would be grossly unfair to name the PR agency which just sent out an email press release to 90 recipients - and CC'd us all, instead of BCCing.

It would then be really quite staggeringly unfeeling of me to immediately do a Reply To All, suggesting that since we're all now friends, why don't we start a Facebook group?

And it would be the very height of mean-spirited nastiness to watch with awe as fully twenty of those 90 names bounce straight away as no longer valid. Indeed, looking at the list I can see people I've been hunting down since 2003 (Steve Malone, where ARE you?).

But here's a helpful hint. Next time, instead of emailing ninety, why not text 100?