Research by Roy Morgan has shown that online shopping
continues to rise in Australia. Almost half of all Australians have
bought something online, with travel the most popular product.
Trailing a long way behind is supermarket shopping. Only 1.2 per cent of us
had bought groceries online in the three months prior to the
So why are some products more popular than others? The
proposition for buying food online is very compelling. You avoid
the nightmare of long queues and screaming children. Yet it seems
that isn't enough for a public conditioned to think that online
should always be cheaper than buying in-store.
On today's Twisted Wire we look at the state of e-commerce in
Australia. Impressive though the growth figures are, we still lag
behind other countries. Why is that?
On the programme we'll hear from:
Michele Levine, CEO of Roy Morgan Research
Robbie Cooke, CEO of Wotif
Alan Long, Research Director Asia Pacific for Experian Hitwise
Duncan Kirk, Head of Merchandising & Marketing at coles.com.au
Stewart Carter, publisher of eCommerceReport.com.au
We also look at the contenders for the Australian Interactive
Multimedia Association's AMBER eCommerce Awards. The winner is
announced next month. I wonder whether, if these are the best sites
we have, does that show why more people aren't shopping online?