Facebook, Pinterest, LinkedIn and Twitter, they're the hottest social media companies on the Web - and the data shared and searched on these social networks is valuable to organizations. But how valuable? And is one piece of social data worth more than another? How your business thinks about and uses social media information could impact your bottom line. Host Jonas Tichenor, Backupify CEO Rob May, and ZDNet Editor Andrew Nusca discuss how to quantify the value of social media.