This holiday season will 'belong to Apple,' says analyst

Topeka Capital analyst Brian White says that thanks to a strong product line-up, the coming December holiday season will "belong to Apple."
Written by Adrian Kingsley-Hughes, Senior Contributing Editor

According to one analyst, this holiday season is going to be a good one for Apple.

Last week, Topeka Capital analyst Brian White sent a note to his clients saying that, "this holiday season will belong to Apple," because "the product line-up has never been stronger."


There's no doubt that Apple has worked hard to put its ducks in a row for this holiday season. Not only has the iPhone seen a very significant (albeit much anticipated) upgrade, but so has the iPad 4, the iPod touch, and the iMac range. And, then there's the disruptive effect of the iPad mini, Apple's latest addition to the iOS-powered line-up.

In other words, there's a lot of cool new stuff to tempt people to part with their hard-earned dollars. It could also bring a tear to the eye on parents, as kids want the newest shiny thing from Apple. According to a survey carried out by Nielsen, the wishlists of American kids aged 6-12 are packed with Apple products, with the iPad, iPod touch, iPad mini, and iPhone all in the top five.

Apple has also been busy removing the kinks from its iPhone 5 supply chain, a problem that has plagued the Cupertino, Calif.-based technology giant since the new handset was launched. According to Piper Jaffray's analyst Gene Munster's nightly checks on 100 Apple Stores, stock levels have shown dramatic improvements over the past couple of weeks.

All this will mean more dollars in the bank for Apple.

The new iPad mini is particularly lucrative, with the $329 tablet costing as little as $188 to build. And the more storage you add, the better it is for Apple. Apple sells the iPad mini in 16GB, 32GB and 64GB models, and charges $100 per storage bump. However, the additional storage costs Apple very little. In fact, the jump between 16GB and 32GB costs about $15, while the bump between 32GB and 64GB costs less than $45.

Image source: Apple.

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