/>
X
Innovation

This hoodie comes with a 10-year warranty

One company is betting that people will pay a premium for clothing that lasts for years.
portrait-3.1.jpg
Written by Tyler Falk on

Sometimes it feels like my wardrobe is falling apart. You see, I have my favorites: that flannel shirt, the jeans that fit just right, a comfortable pair of loafers. And when I find a favorite, I wear it all the time. Then, the day comes, much earlier than I expect, when I find an irreparable hole. I start out in denial ("no one will see it"), but the hole inevitably continues to expand. I know the end is near. At this point, it's sent to the closet where it only comes out on lazy weekends. I drag out the demise of my favorite clothes longer than I should because I know there's something wrong here. When a shirt wears out after a few months (and I'm not a five-year-old spending my days at the playground) we have a problem.

Flint and Tinder thinks so too. The American company, which was born on Kickstarter with the idea of making 100 percent American-made underwear, is back with an idea that goes against the traditional disposable clothing model in which clothes only last a season or two. And they're doing it with one of the most comfortable items of clothing out there: the hoodie, worn to the threads by college students everywhere. More specifically, the company is making a hoodie so durable that it's backing it with a 10-year warranty, an uncommon practice in the clothing industry. If it does get a hole, they'll mend it free of charge.

Though it's not yet available for purchase, the product, which is being funded on Kickstarter, is already a hit. With 39 days left to fund the hoodie, the company has raised close to $500,000, well over its goal of $50,000. Apparently I'm not the only one who's tired of clothes that come apart before their prime. Here's Flint and Tinder's Kickstarter video:

[via Grist]

This post was originally published on Smartplanet.com

Editorial standards

Related

How to use your phone to diagnose your car's 'check engine' light
BlueDriver Bluetooth dongle

How to use your phone to diagnose your car's 'check engine' light

Elon Musk drops details about Tesla's humanoid robot
tesla-humanoid

Elon Musk drops details about Tesla's humanoid robot

Lenovo clearance sale: Save over $1,500 on the heavy-duty ThinkPad X1 laptop
53

Lenovo clearance sale: Save over $1,500 on the heavy-duty ThinkPad X1 laptop