This is an Exradia. It has ceased to bleep.

At the Mobile World Congress in Barcelona this Februrary, I met and locked horns with a UK company called Exradia. They said they had a magic electromagnetic gizmo that would protect our soft and danglies from mobile phone radiation: I struggled manfully not to say "bollocks", neither in the press conference nor in print.

At the Mobile World Congress in Barcelona this Februrary, I met and locked horns with a UK company called Exradia. They said they had a magic electromagnetic gizmo that would protect our soft and danglies from mobile phone radiation: I struggled manfully not to say "bollocks", neither in the press conference nor in print. But the word was high on my mind.

And now the magic is gone. The Register reports that Exradia is no more - at least in the UK. Their particular brand of fairy dust may not have saved anyone from having their harbles marinated by mobile, but it has saved its investors from worrying about what to do with the six million quid that's miraculously been spent.

Six million pounds. They raised six million pounds. For bollocks.

And that, to me, is a greater mystery than cell biology or electromagnetism. Whatever odd effects radio has on gonads, they are as nothing compared to the astonishing power it has to distort reason and evidence in the little grey cells of investors.