Tidemark rolls out 'Playbooks' dashboards, raises $32 million

The new funding will be used to expand sales and marketing for Tidemark, an enterprise performance management company. Tidemark also partnered with New Relic.
Written by Larry Dignan, Contributor

Tidemark on Tuesday said it is rolling out a new interface, dubbed Playbooks, that takes its analytics engine and points it to revenue generation. The company also raised a $32 million round of venture funding to bring the total to $80 million.

PlayBooks will launch in Tidemark's Spring '14 release. Tidemark tracks enterprise performance management and is focused on cloud and mobile interfaces. The goal for the company is to bring analytics to all employees in an enterprise.


Tidemark also said it has added New Relic's Insights to its integration program. New Relic is an up-and-coming player in application performance management and will throw machine data into Tidemark's analytics engine.

According to Tidemark CEO Christian Gheorghe, the primary theme for the company remains bringing enterprise performance data to all employees. Last year, Tidemark launched a story line and infographic approach to displaying performance metrics. This year Playbooks aims to reimagine the workbook. "It's a highlight reel of what's going on in the business," explained Gheorghe. "You can package processes and metrics and package them to share and act on it."

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Playbooks is one of 40 features added to Tidemark's Spring release. A few other features include:

  • Improved in-context analysis using natural language to model outcomes;
  • Self-service configuration. 
  • A library of configurations for allocations, tax calculations, currency shifts, and other items. 
  • Better planning for business initiatives.

As for the financing, Gheorghe said the company plans to use the funds to expand sales and marketing into new geographies and product development. The company recently expanded in Europe. Gheorghe has acknowledged that there have been rumors about Tidemark being sold, but said they "aren't something we're focused on." "What type of innovation we bring to the market is much more important," he said.

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