Time named Facebook CEO Mark Zuckerberg Person of the Year and the move appears to have predictably sparked debate. After all, ranting about Time's Person of the Year is an annual ritual. In some respects, Zuckerberg taking the Person of the Year crown is almost the same as when Time gave "You" the crown in 2006.
But before we get to the reaction, let's give Time a chance. Time in a statement says it has "the most comprehensive portrait of Zuckerberg to date." As if we didn't get enough of Zuck on Oprah and 60 Minutes.
Time also gushes that a billion pieces of content are posted on Facebook a day and it is closing on 600 million users.
Can we give Wikileaks Julian Assange a write-in vote (he was a runner-up)? How about naming the Tea Party group of the year (another runner-up). Maybe Craig Venter for the creating the synthetic cell. How about Chilean miners (yet another runner-up)? Or better yet how about the rescuers or Chilean President Sebastian Roberto Echeñique for rallying a country?
These are the debates Time just loves.