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To thwart unlock and resale, Apple now limits iPhone sales to two per customer

 It's just been revealed that in an effort to cut back on the number of iPhones bought for the express purposes of reselling them or unlocking them from their AT&T Mobility shackles, Apple is limiting sales of iPhone to two per customer and not accepting cash for them at Apple's retail stores.The old policy was five iPhones per person, but apparently, that proved too tempting for hackers.

 

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It's just been revealed that in an effort to cut back on the number of iPhones bought for the express purposes of reselling them or unlocking them from their AT&T Mobility shackles, Apple is limiting sales of iPhone to two per customer and not accepting cash for them at Apple's retail stores.

The old policy was five iPhones per person, but apparently, that proved too tempting for hackers.

"Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift," said Apple spokesperson Natalie Kerris said. "We're requiring a credit or debit card for payment to discourage unauthorized resellers."

In a conference call earlier this week, Apple COO Tim Cook said Apple believes that of the 1.4 million iPhones bought since the debut on June 29, around 250,000 were purchased with the express purpose of unlocking them.

Do you think the new two-iPhones-per-customer policy is fair?