If you do transactional printing, you've got to know that more and more your work is part of an integrated marketing platform. Transactional marketing is one of the great highlights in marketing right now as companies discover that customer statements (whether print or electronic) are a terrific platform for up selling and cross selling and, well, all kinds of selling.
I was glad to see, then, that the researchers over at InfoTrends are planning a timely new study entitled "The Future of Electronic Bill Presentment & Payment in North America." And if you hurry you can be part of the study, which will be released in December.
Here's what InfoTrends has to say about the research:
The transaction output market is undergoing significant change today. The erosion of transaction mail volume represents a fundamental change in how companies view the transaction document – and how consumers prefer to communicate with their providers. Industry vendors, service providers, and corporations across vertical markets will require an in-depth look into the future of electronic bill presentment and payment to ensure their future market presence.
Matt Swain, a Senior Consultant at InfoTrends, stated, "Through our TransPromo research, we have found that more than one third of consumers plan to increase the number of bills they receive online. We need to better understand consumer motivators for increased usage, which vertical markets are most prone to change, and what we can expect in terms of an implementation timeline."
The key to success is gaining an understanding of customer requirements and behaviors. This will enable the development of the most effective balance of printed and electronic bill presentment and payment strategies while also considering the marketing opportunity associated with each delivery channel. Whether you are from the vendor, service provider, or corporate side of the market, this study will provide you with the insight you need to move forward with a calculated approach to electronic bill presentment and payment (EBPP).
The results of this study will help vendors, print and marketing service providers, and corporations optimize their strategies around electronic bill presentment and payment.
Early subscriber discounts are available and you may still be able to participate in the study. For more information contact Jennifer Skerrett at +1-781-616-2100 ext. 111 or e-mail firstname.lastname@example.org.