24 May 2000 - Travel.com.au is a company offering a comprehensive
travel service on the web.
The company - which started as a high street retail travel shop operating in the Sydney Central Business District
- owes its success to the skills and vision of its directors Dave Upton, David Tonkin and Bill Gair, who believe
that the Internet is revolutionising the travel industry.
They were quick to see the potential for an online travel service, and began to work toward this new e-business
reality. Today, they are one of the biggest on-line travel e-tailer in Australia.
Travel.com.au has differentiated itself in the market-place both in the value-added services it offers, and by
remaining independent of specific airlines or products.
With such a headstart, what kind of challenges does an organisation like Travel.com.au face?