Truth about social media 'experts'

My friend Guhmshoo has done it again. Companies are starting to understand the value of self-proclaimed social media experts and it's around... nil. Oliver Marks has a much more mature, analytical look at the social media quality problem. I, however, have opted simply to run Guhmshoo's cartoon that shows pretty much how I feel about these experts:

There is room for social media expertise out there. And there are a lot of experts, gurus, mavens, rock stars, socialistas, etc. They aren't all needed. Hold out for the folks with the real business experience upon which you can build some knowledge of social programs. As a general rule I tend to run from anyone who calls him- or herself an expert. It's kinda like the used car salesman that says "trust me." If they have to say it, it probably ain't true.