Tweet: Google to buy Brightcove for $500 to $700 million

Google is in talks to buy Web video provider Brightcove for $500 million to $700 million, says PBS MediaShift editor Mark Glaser on Twitter, citing a source with knowledge of the deal.The move marries the consumer video power of Google's YouTube with the commercial video prowess of Brightcove.

Google is in talks to buy Web video provider Brightcove for $500 million to $700 million, says PBS MediaShift editor Mark Glaser on Twitter, citing a source with knowledge of the deal.

The move marries the consumer video power of Google's YouTube with the commercial video prowess of Brightcove.

Brightcove -- which counts AOL, Conde Nast, the New York Times, Discovery and others as clients and Adobe, Bebo and Yahoo as partners -- has long been admired for its higher quality videos than video counterpart YouTube.

Brightcove CEO Jeremy Allaire said in June that the company is profitable and cash flow positive.

Silicon Alley Insider reports:

Brightcove is on pace to do $80 million in sales this year, which would put this deal around 6-9X revenue. Brightcove has raised $91 million to date.

Google has not commented on the speculation.