Years ago, if your site got "dugg", it would most likely crash and burn and the interesting content that everyone wanted to see would be inaccessible. If you figured out how to scale your web server though, having people Digg you brought great reward.
Adding the "Digg This" button to your site was a no-brainer, but there's a new button that might bring more traffic to your site. The folks at Tweetmeme, a site that aggregates the most active links on Twitter, have cloned the Digg button concept for Twitter.
The "Tweet this" button (shown at the top right of this column) will show you how many people have retweeted your post. There are many sites that show top retweets, but Tweetmeme almost copies Digg's design exactly, so many Digg users will find themselves at home.
It's naturally more viral than Digg because of the speedy nature of Twitter. If your post gets retweeted by someone with thousands of followers, chances are someone else will retweet their retweet. Do I sound crazy yet?
Also, think about this: Clicking a Digg button is a no-lose situation. You aren't going to lose friends if you Digg 100 things one day. But Twittering something has more of a risk. If you tweet too much, or post a stupid link, you might lose some followers.
I just added the ability for the editors of ZDNet to add the Digg counter or the Tweet This button to their posts, and I hope they test out both services. Here is an example of the Digg and Twitter buttons side by side.
You should give it a try and tell me what you think. The simplest implementation of the Tweet This button is here: