Twitter goes corporate, adds search ads
![zd-defaultauthor-caroline-mccarthy.jpg](https://www.zdnet.com/a/img/resize/fd4d3e63ba04569a80ec0a7972374752a0e4c966/2014/12/04/27d0820a-7b64-11e4-9a74-d4ae52e95e57/zd-defaultauthor-caroline-mccarthy.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
Early advertisers in the program include Starbucks, Virgin America, and Bravo, all of which have already been using Twitter's reach to promote their brands. With "Sponsored Tweets" that organically-built promotion is becoming official much as Twitter eventually built its own version of fan-created "replies" and "retweets": First, these ads are going to show up if users search for a keyword that the advertiser has purchased. Eventually, they'll show up in users' Twitter streams both on the company homepage and third-party client applications; no more than one ad will be displayed at a time.
Twitter's business model has been talked about nearly as much as the company itself since its hyped 2007 debut: $160 of venture capital has been pumped into the company, and yet its executives repeatedly refused to rush to make a business plan public. It's a decision that some said was wise and others said was short-sighted.
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