Twitter launches feature to organize multi-tweet threads
Twitter on Tuesday launched tweet threads, a simpler way to read and discover multiple tweets that are stitched together to share more information.
On its website and mobile apps, Twitter has added a plus button in the composer, so that you can connect your thoughts and publish threaded tweets at the same time. You can add to your published thread by tapping the "Add another Tweet" button. For users viewing threads, Twitter has added a "Show this thread" label to expand the thread of tweets.
In the past, users would thread tweets together by manually including a number to indicate the order the tweets were to be read, or they would resort to simply firing off back to back tweets with no clear order. Twitter hopes its new feature can help organize things -- and surely raise engagement in the process.
In November, Twitter launched 280-character tweets for all its 330 million users, up from the past limit of 140 characters. Recent data from social media analysis firm SocialFlow claims tweets with more than 140 characters are retweeted 26.52 times on average compared with 13.71 times for tweets of 140 characters and below.
In addition to 280-character limits, the new tweet threads will allow users to string more information together on Twitter than before. In the past, users may have turned to other social media platforms like Facebook to post longer information.
"A few weeks ago, we expanded our character count to make it easier for people to fit what they're thinking into a tweet," Twitter wrote in a blog post. "But we know people also may want to serialize a longer story or thought, or provide ongoing commentary on an event or topic. That's where this update to threads comes in!"
Twitter said the thread updates will be available to everyone on iOS, Android, and Twitter.com in the coming weeks.
Previous and related coverage
Facebook's AR Studio is now open to all third party developers
AR Studio was introduced in April at Facebook's F8 conference as part of the Camera Effects platform.
Holiday shopping survey: Do shoppers prefer customer reviews or discounts?
As marketing preparations come to the fore for the holiday season, which information is most helpful to consumers when they are shopping, and what strategies do marketers deploy for the holidays?