The program expects to sell the tablets with a heavy (up to 50 percent) discount, and the paper subscriptions will be heavily discounted too. The hope is to breach the print and digital worlds with the program. Network CEO and publisher Greg Osberg sums it up:
“No one in the U.S. has bundled the device with content,” Osberg said. “We want to gain significant market share in this area, and we want to learn about consumer behavior. Our goal is to be the most innovative media company in the United States.”
The papers aim to start small with a program of 2,000 tablets in August, ramping up later this year. There are no details on exact pricing nor tablet details, but it is expected a subsidy in the neighborhood of 50 percent will be offered. There will also be ads sold residing on the home screen of the tablets to further drive revenue for the program. The tablets will be tied to philly.com which is also owned by the network.