Uber, an on-demand cars service, is embarking on another
marketing stunt tomorrow,
this time partnering with Home Depot to deliver Christmas trees.
Trees will be available through the Uber app in ten U.S. cities:
Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Philadelphia, San
Diego, San Francisco, & Washington D.C. between 11am and 8pm. The order
will cost US$135, and includes a 7-8 Ft netted tree along with a stand and
undisclosed gifts from Uber. There will be no returns accepted (it's a tree).
kittens from local rescue missions for timed intervals of cuddliness in
October on “National Cat Day”. Another promotion in July hailed
ice cream trucks.
Its unorthodox marketing appears to be raising enough
awareness that the app is now generating $1 billion gross with $213 in revenue
(independent drivers take their cut), according to leaked
financials. Some analysts believe an IPO is coming.
“I believe that in the coming year, companies like
LivingSocial and Uber are going to be major companies attempting to
go public,” said Babak Hafezi of HafeziCapital. “Uber is the best
candidate given the fact that they are expanding nationally and
The company is disruptive to transportation in cities. It
has battled regulators and
lawsuits throughout its existence; it controversially has charged its customers
more during foul weather and events, because the service isn't
as regulated as taxi and limousine services. Uber also recently
splitting for its customers.
This post was originally published on Smartplanet.com