"Last week I earmarked £10m from the cybersecurity programme to provide extra resources for this programme," said Maude, adding that the Identity Assurance programme was different to the scrapped identity cards scheme.
"We think the government can be involved, must be involved, not as the big brother in this process, in the way that got associated with the identity cards agenda, but actually as a little brother, supporting, helping, providing some backup, and some lubrication from funding," said Maude.
The ID Assurance scheme will use a number of private-sector organisations to provide federated identity services.
Citizens will authenticate themselves through identity providers to a 'distributed hub', linked to public services provision. The idea is to have a single sign-on which will authenticate people across multiple services.
The technological infrastructure is crucial, but if we can't get agreement on the standards, then this will not work.– Francis Maude, Cabinet Office
Maude said the programme will rely on the private sector, with government accreditation for the services' privacy and security standards.
"It will be the private sector that leads the innovation, creates the value, and drives forward the agenda," said Maude. "It's absolutely essential we create the environment so that the private sector wants to play that role, and is able to do it effectively."
Businesses will have to invest time and resources, said Maude. "I don't think it's about money, actually, this is about investment in kind," he told ZDNet UK. "This is about time, expertise, being willing to come together in groups, share knowledge and work together."
He said the priority for the Identity Assurance programme was to get the necessary standards in place to enable a secure federated identity scheme. "The key to this is standards," Maude told ZDNet UK. "The technological infrastructure is crucial, but if we can't get agreement on the standards, then this will not work."
The Identity Assurance programme is split into various workstreams, including standards and certification, legal, technology, privacy and commercial.
Mike Bracken, the government's executive director of digital services, is in charge of the scheme. He took up the position in July, and has been working on ID Assurance over the past month and a half.
Bracken said that government departments needed to start thinking of the wider picture of identity assurance.
"There are some great people thinking about identity, but they are thinking about it in departmental terms," Bracken told the conference.
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