UK iPad to sell at modest premium on US prices
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Apple has announced UK pricing for its iPad tablet, to be released here and in Australia, Canada, France, Germany, Italy, Japan, Spain, and Switzerland on 28 May.
The Wi-Fi-only version of the device, which first went on sale in the US on 3 April, will cost £429 for the lowest capacity of 16GB, while the 3G version will cost £529 for the same capacity, or £365 and £450 before VAT. By contrast, US customers are paying pre-sales tax prices $499 (£340) and $629 (£428) for the same models, respectively, meaning UK buyers face a basic product price of between five and seven percent higher.
More than a million iPads have been sold in the US alone since launch. According to Apple, more than 12 million apps and more than 1.5 million e-books have been downloaded for the device so far.
The Wi-Fi-only models of the iPad will cost £429 for 16GB capacity, £499 for 32GB and £599 for 64GB. The Wi-Fi-plus-3G models will cost £529 for 16GB, £599 for 32GB and £699 for 64GB. Pre-orders will be taken from 10 May.
Also on Friday, Orange announced its pricing for iPad 3G data usage — Vodafone and O2 are expected to follow suit on Monday.
Orange will charge according to a "pay for what you use" model, the operator said. This will entail a charge of 5p per megabyte of data, up to a maximum of £40 each month. Bundles will also be available, at £2 for a day's usage up to 200MB, £7.50 for a week's usage up to 1GB, £15 for 3GB a month, or £25 for 10GB a month.