Good news. Verizon will offer unlimited data on its iPhone 4 for $30 per month when it goes on sale next week -- but there's a catch.
Verizon COO Lowell McAdam, told WSJ that its unlimited data plan is only "a temporary offer" indicating that the company will switch to a tiered pricing model (similar to what AT&T offers) at some point in the future.
McAdam knows full well that AT&T still has millions of subscribers grandfathered into unlimited plans and that they won't switch to Verizon Wireless if it means losing their precious unlimited data. Count me in that group.
“I’m not going to shoot myself in the foot."
His "limited time offer" is one of the oldest sales tricks in the book ("don't miss out on this one folks!") and an obvious ploy to create a sense of urgency.
But at the same time, it could be a brilliant strategy too.
Think about all the people that purchased iPhones after AT&T dropped unlimited data plans in June 2010. Although they're locked in a contract through June 2012 (at least) customers that use a lot of data might entertain paying the (pro-rated) Early Termination Fee to jump ship. Especially if the AT&T coverage is bad in their area.
AT&T has to be thinking very seriously about matching it.
Is unlimited data a reason enough to get an iPhone on Verizon?