The US Army has partnered with video game designer CTA Digital to introduce a line of gaming peripherals branded with their logo, as part of an effort to appeal to and recruit young gamers. CTA Digital will manufacture rifle controllers, backpacks and headsets bearing the army logo. The products will mimic the actual items, and will be available for popular PlayStation Games, like Call of Duty.
The army has used video games to recruit in the past, and even developed their own game, America's Army, which they created, "to provide civilians with insights on Soldiering from the barracks to the battlefield." Now, they intend to further familiarize gamers with elements of military service through this partnership.
It's difficult to measure the success of such recruitment efforts. Also, as Forbes contributor Paul Tassi points out, recruiting those who excel at Call of Duty may not be the most sensible, because these type of video games, "have a general policy that requires you to constantly spray bullets to stay alive, as well as shoot first and ask questions later."
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