When I was growing up as a late-70s Jersey-girl-teen, I was so naive that someone once had to explain to me what the vice squad was. Let's just say that my reputation was something I guarded carefully, because I didn't know any better. Or actually, I should say that I didn't know any worse.
Flash forward 30 years and I'm thinking of reputations of the business sort, prompted by a recent survey from HarrisInteractive. A poll released by the research firm reported that the public thinks more poorly of American companies that at any point in the past 10 years. Almost 90 percent rated the collective reputate of "corporate America" as "not good" or "terrible." Here's the survey, which is called the 2008 Reputation Quotient. Companies were rated according to six different areas. I'm listing those areas PLUS the companies that did the best in each:
Some other stats that I found particularly appropriate, and that are worth thinking about for your own company, regardless of the size:
Hmmm, do you sense a theme here? Yes, yes, yes, cost controls and all the financial measures you're taking to recalibrate your company in this recession are important, but the takeaway from this survey is that U.S. businesses must do more, way more, to demonstrate leadership in sustainable business practices.
This post was originally published on Smartplanet.com