User experience is one of the most important and least understood aspects of digital transformation. For this episode, we talk with a leading world expert about user experience and how to engage consumers in the best way possible.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
CXO-Talk offers weekly video conversations with the most innovative and thoughtful business leaders in the world. Michael Krigsman, founder and co-host, is recognized internationally as an industry analyst, strategy advisor, enterprise advocate, and industry commentator.