Business
Vator.tv: YouTube for the elevator pitch
Bambi Francisco, a former tech reporter with MarketWatch, has taken the wraps off her new startup, Vator.tv. The name is a play on the words 'elevator' and 'innovator', as the site aims to be a social network / marketplace for startup ideas.
![steve-ohear.jpg](https://www.zdnet.com/a/img/resize/8404b895e1449d516d35b690fb87181a91b7771e/2014/07/22/9e5027b6-1175-11e4-9732-00505685119a/steve-ohear.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
![Vator.tv logo](https://www.zdnet.com/a/img/2014/10/04/a82b9efb-4b84-11e4-b6a0-d4ae52e95e57/vatorlogo.png)
Additionally, Vator.tv is attempting to create a social networking site, reflecting the eco-system around technology innovators. Each member can create their own profile and make connections, which reflect their relationship to any of the pitches uploaded or companies involved. It's quite simple in its functionality, but already replicates some of the features of business networking sites like LinkedIn. However, where Vator.tv has the potential to trump such sites is that the social network has a lot more context -- based on the video pitches and ideas uploaded -- and is made ever more richer by including video.