Tech
Video advertising revs up
Oliver Luckett, a Revver co-founder and senior-vice president of network development, said his company plans to open up its APIs, which connect video owners with advertising. Speaking at the Building Blocks conference.
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Luckett cited the market as 180 video sharing sites and millions of blogs, who could take advantage of using Revver's platform. He also said that Revver currently monetizes videos at 75 cents to $1 per view (ads are at the end of the video, so the entire video has to be watched), delivering an effective CPM of $22.50 to $40, with a click through of between 3 and 4 percent. Revver also plans to make some deals with studios and burgeoning video stars with a new ad product that could provide pre-roll brand advertising. Comcast Interactive Capital and Turner Broadcasting recently invested in Revver.