Special Feature
Part of a ZDNet Special Feature: Small Business TV - Video Series

Video: Bourbon lifestyle brand Pappy and Co. talks cloud, analytics for SMBs

Based in Louisville, Kentucky, Pappy & Company is the merchandising arm of the eponymous bourbon brand Pappy Van Winkle. With just four employees, the small e-commerce operation utilizes a range of cloud-based software and Web applications to manage the daily needs of the business.

How Pappy and Co. uses cloud tech to build its bourbon lifestyle brand ZDNet's Natalie Gagliordi talks with Louisville-based, Kentucky, Pappy & Company about how the small e-commerce operation utilizes a range of cloud-based software and Web applications to manage the daily needs of their business.