Special Feature
Part of a ZDNet Special Feature: Small Business TV - Video Series

Video: Bourbon lifestyle brand Pappy and Co. talks cloud, analytics for SMBs

Based in Louisville, Kentucky, Pappy & Company is the merchandising arm of the eponymous bourbon brand Pappy Van Winkle. With just four employees, the small e-commerce operation utilizes a range of cloud-based software and Web applications to manage the daily needs of the business.