Special Feature
Part of a ZDNet Special Feature: Small Business TV - Video Series

Video: Niche businesses require specialized marketing strategies

The market for electronic-sniffing dogs is small, and clients are widespread. Todd Jordan, owner of Jordan Detection K9 talks about building his business' online presence to reach potential customers.

Jordan Detection K9 owner talks about marketing a niche business online Todd Jordan, owner of Jordan Detection K9 talks about building his niche business' online presence and how he reaches potential customers.