Business
Part of a ZDNET Special Feature:
Small Business TV - Video Series
Video: Niche businesses require specialized marketing strategies
The market for electronic-sniffing dogs is small, and clients are widespread. Todd Jordan, owner of Jordan Detection K9 talks about building his business' online presence to reach potential customers.
![bill-detwiler.png](https://www.zdnet.com/a/img/resize/af8b24752cf6b167db8b41c347e1940798e87431/2013/04/04/651150fe-1175-11e4-9732-00505685119a/bill-detwiler.png?auto=webp&fit=crop&frame=1&height=192&width=192)