Through what it calls "zillions of improvements," the company says the revamped website will serve up videos in a larger format and make searching for videos easier and more precise through the use of filters. The company has also built some brains into its platform, designed to suggest "contextually relevant videos" to users based on their browsing history and through tools such as a recommendation engine that suggests videos based on similar videos that other people have liked.
Users will also be able to access as a pull-down video discovery bar on the video page that enables them to explore their feed, recently viewed videos and related videos. They'll also be able to set videos into a queue to watch later.
Members can sign up to test pilot the new design over the coming weeks. Then, members will have the option to use the new or old design, and then by mid-summer the company expects the transition to be complete.